Trademarks are registered for specific classes of use, and most applications claim use in multiple classes. (I guess some squatter did well on that one!) The suit claims that Swift's application for a trademark of her Evermore album title infringes upon the park's use of the name in branded merchandise and original park music sold and streamed online.
The park's suit details the $37 million that it claims to have spent to establish the Evermore name, including $300,000 to buy the domain name. Former Walt Disney Imagineer Josh Shipley headed the park's creative team at its 2018 opening, though he no longer is with the company. But the best way I could describe Evermore to theme park fans is if you took Knott's Berry Farm's Ghost Town Alive but switched the setting to fairy-tale Europe and made that the entire park. You might think of it as a professionally-designed and staged RenFaire. If you have not yet heard of it, Evermore is not a traditional theme park, with a collection of rides and shows in themed lands.
The owners of Evermore park in Pleasant Grove, Utah - located between Salt Lake City and Provo - filed suit in United States District County this week against the singer, claiming that Swift's album title, "Evermore," infringed upon the park's trademarked name.
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